Social media offers a lot of advantages for business owners. The evolution of different social media platforms such as Twitter, Facebook and LinkedIn means that you need to be aware of general as well as channel-specific hacks to fulfill your social media marketing objectives.
1. Know what is Trending
If you can post information that is trending and relevant, you'll give your audience a reason to read your posts on social media andthey will a reasoning to visit your website. One really great search tool is trends.google.com Powered by Google custom search, it throws up results for whats trending and most sought searches around your country and around the world, while this you will be able to have nice and intersesting posts on your platform be it your website or your social media page
2. Social media is Craving ways
The ways in social media help are through images, videos and infographics. These types of media are generating excellent engagement numbers for businesses and enterprises that have made it standard and epic practice to employ them in a apposite and innovative manner. Vine, the video sharing app for Twitter; Instagram; and Flipboard for iTunes are just some of the apps that enhance the appeal of your posts and make them stand out on your followers' pages or timelines. innovative calls to action used with such media can help bridge the gap between entertainment, information and lead generation.
3. Grow your base
Reaching followers, subscribers, visits on your webpage, clicks on your article and "friends" is central to creating a successful and enjoyable social media push. One way to find new customers is to run paid ads on Facebook or Twitter as a way to increase "likes" and followers, promote blogs or make other offers; another is to tap the LinkedIn premium subscription that allows you the opportunity to reach out to potential prospects or partners via InMail. A rare basic but often disregarded hack to attract more subscribers for your Facebook page is to immediately direct message the link to new followers on Twitter. Similar creative, cross-fertilizing techniques should be employed on all social media platforms to capture the interest of members of your audience when you're already on their radar.
4. Save time
Whether you're running a one-man show or an enterprise-level social media operation with data being fed into customer-relationship management systems, you need to automate certain processes. If you don't, then these will tend to become chores that you may begin to avoid, thereby decreasing your effectiveness. Some activities that you can place on auto mode include posting updates across platforms, sending email and SMS updates on favorite topics, and uploading social media content to remote storage. If This Then That offers handy solutions.
5. Embrace change and be in the know
When a social media platform changes its guidelines, you have two options. You can take the change in stride and adapt -- or give up. When you opt for the former approach, you give yourself an opportunity to occupy the space left vacant by those who gave up the fight. For example, a recent Facebook update prohibited informing contest winners of results through Facebook; this restriction has since been relaxed, however. Last month, LinkedIn introduced enhancements such as the ability to block profiles and unwanted messages. These have clear benefits for popular LinkedIn groups that have had to deal with a lot of spam until now. It pays to be in the know,While most social media hacks are little more than commonsense activities, the ones that may surprise you with their effectiveness are those that you come up with through observation and learning. Entrepreneurs can become busy and can easily forget to allow time each week for creative thinking. Do some strategic thinking on a regular basis and keep coming up with ways to extract better results from your social media marketing.