The Online market has allowed hookahs to be purchased in larger numbers, and the merchants generally sell a large variety of flavored and low nicotine tobacco. The nicotine level is furthered reduced by the action of the water inside the pipe, and the result is a smoking experience that is ultimately less expensive and a lot less messy than sharing a couple of Marlboros. If a couple were smokers, it is easy to envision the hookah on the coffee table for a private evening of movies or conservation.
This is exactly the thought of some enterprising businessmen who have begun to open Hookah bars around the country. These would be regular bars with the exception of a hookah in the middle of every table. That large selection of fragrant tobacco would be available for purchase along with your drinks. The hookah smoking would supposedly have a calming effect on the patrons, encourage good talk, and enhance the entertainment. A Hookah Café would be similar except that perhaps food and coffee would be served with the tobacco rather than alcohol. Which ever approach suits you better, a trip to a Hookah smoking establishment would make a novel and very interesting group activity.