Every day there is a new health warning cautioning against the very products that make our lives easier. It seems that convenience could be killing us and killing the environment. Now that health food stores and organic markets are becoming more and more common, it is getting easier on consumers to find natural alternatives to the harmful chemical products that have been traditionally used. Or has it?

Trying new products can be a bit of a gamble. Because the market for natural goods is still relatively young, a lot of the name brands are unknown to consumers and this can lead to confusion and anxiety over which products are the best. For example, consider a natural skin care product; these products are fast becoming popular, but which ones are the best and what are the actual benefits?

Someone who is not using a natural skin care product is using one filled with harsh chemicals, heavy perfumes, and toxic dyes. Research now shows that the chemical ingredients found in cosmetics and other toiletries can lead to severe allergic reactions in users. In addition, these products, which are meant to provide users with a youthful appearance, are actually having the opposite effect. The chemicals often cause dry, itchy and irritated skin which exacerbates wrinkles and speeds the effects of aging.

Now consumers have an alternative to the harsh chemical products. Many natural skin care product lines have been on the market for several years, but are really picking up in popularity now. These products provide the desired effects without the allergic reactions and irritations. An added benefit is that the natural products are not just good for the body; they are also good for the environment too. Unlike their chemical counterparts, natural products are produced from organic ingredients using methods that respect sustainable manufacturing practices.

Shopping for a natural skin care product used to be limited to a few choices on the shelves. People can now find natural alternatives for every beauty product they have ever used. These include natural moisturizers for all skin types, acne prevention products, and even wrinkle defense creams. In addition, there are also entire companies devoted to natural cosmetics, allowing women to love the environment and their skin while still wearing foundations, concealers, eye shadows, and bronzers. The choices are endless.

All these options can sometimes become overwhelming for a consumer. They may feel confused by the sheer magnitude of product types and not know where to begin. It is important to do some research first. A great place to start is with Live Earth Friendly, a website that provides information about the dangers of chemical products and the benefits of natural ones. In addition to educating the public on why to purchase natural items, Live Earth Friendly also provides a Products Section for help in selecting the best natural products to suit any lifestyle.