One great way for mortgage brokers and loan officers to market the benefits of their products and services is with a Blog.
There are many sites on the internet that allow for you to set up a Blog for free. They also make it very easy for beginners to set up their Blog allowing for them to choose their own url name and template.
On your Blog you can put a photo of yourself, allowing for potential customers to put a name with your face. You can also put a short biography of yourself to allow your potential clients an opportunity to get to know a little more about you.
This is a great way to allow for customers to find a comfort level with you.
Once you have the name and template set up, you can than begin to add information about the products and services you have to offer, and how they can benefit your customer, and meet their needs.
Than, every day, post a new topic. It can be an article you have written yourself on the mortgage industry, or just some information on a new product or promotion you are offering. New material added to your Blog on a daily basis will keep customers coming back to your Blog.
Believe me, you do not need to be a rocket scientist or have a degree in computer science to build a Blog. A Blog can be built in less than five minutes by anyone that wants to do it. It is very simple.
Once you have your Blog in place, you can add the url address to your e-mail address and you can also have it put on your business cards.
Whenever you are dealing with a new client, end the conversation by asking them to visit your Blog.
Also, blogs are a great way to communicate with other professionals in the mortgage industry. Encourage other loan officers to visit your Blog and post their thoughts, comments, or industry related material.
Building your own Blog is definitely worth looking into, so give it a shot. It is another great tool to add to your mortgage marketing arsenal.