The practice of sending customer newsletters by email is seldom seen as a way forward for some businesses. While some individuals think it can be annoying, many businesses find it a cost effective marketing tool. Email communications are often more effective than printed direct mail, because a reader can click on a link and go straight to the sender's web site.

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You send your e-mail ONCE, your client looks at it or even deletes it. You send it the second time; your client looks at it Reads it briefly then deletes it. You send it the Third time, guess what! The client reads it and actually takes note of your e-mail. Now, the next e-mail you send your message to the same client he/she will probably buy your product.

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