There is certainly nothing new about the concept of blogging, and yet many business owners and Internet entrepreneurs don’t seem to grasp the power of this simple strategy. This is evidenced by the fact that many business websites do not include a blog.
If you run a business site, but do not currently have a blog, there is a great chance that you are leaving money on the table. Regardless of what kind of business you are in, a dynamic and interactive web log will improve customer response and add profits to your bottom line.
Consider this:
When you use a web log as the platform for your newsletter or ezine, you can post each of your promotions to the web, and then invite your subscribers to your blog to view your most recent update. When readers follow the link from your email to your latest blog post, they will not only have the opportunity to respond to the current promotion, they will be able to browse your blog and take action on offers you made last week, last month, even last year.
Quite often when I mail my list about my latest blog post, I end up making new sales on a promotion I did some time ago. And since my blog is linked to all of my other web sites, it’s easy for me to generate traffic for multiple products and services with just one mailing.
And blogging is a great way to generate new web traffic for your domain. By setting your blog software to ‘ping’ search and directory portals each time you make a post, you can alert a large number of people about your new content with the single click of a button.
Also, search engines are more likely to spider your site on a regular basis if you update your content frequently. With blog software, making changes to the text on your web pages is as simple as sending an email; you just fill in a subject line and post body, and then click ‘submit’.
You can even configure your blog so readers are able to leave comments and questions about your articles. They don’t have to take the time to send you an email, they can just click on the comments link and post their feedback right there on the spot. This is one of the easiest ways possible to encourage productive interaction among your prospects and customers.
Blogging requires no special technical knowledge. Sure there is an advanced side to this marketing strategy, but just adding a web log to your domain and making posts on a regular basis can improve your traffic flow and customer response tremendously.
More Post
New Medicines Available To Treat Rare Diseases
Music now we learn also on-line
Give A Heart Necklace This Holiday
Cure your Baldness & Alopecia the Natural Way (Chinese Herbs)
Teach Courses Online
Facts About Spirulina- Worlds Most Powerful Food
School Fundraiser Niche - Valentines Day
Hair Loss: Cosmetic Solutions For Good Cover Up
Dating Blindly
Sun Tanning Protects The Skin
Thay Call It "Dog Breath" For A Reason
Using Magnets To Fight The Pain
A Note From Saint Valentine - A First Person Tale Of This Wonderful Day
Spitting Up – And Other Joys Of Motherhood
Las Vegas: How to Ensure Your Vacation is Full of Adventure and Kicks
Is Self-Esteem Contrary to Christianity
What Educational Toys Do Kids Actually Enjoy Playing With?
MLM Success | Relationships in Two Minutes Flat
Are vent free gas fireplaces safe?
Domestic Violence Dr Jekyll or Mr Hyde