Start looking for a gift in advance. Trying to find something the day before the occasion is extremely stressful and is nearly impossible. If you do find yourself in a situation where you need to come up with a gift right away, get the person a gift certificate to their favorite store. Gift certificates also make the best gift for someone who is very picky.
When buying clothes or jewelry, look at what the person wears to get an idea of their style. When in doubt, choose the classic style items that are "safe" - not something along the lines of "love it or hate it".
Include a gift receipt whenever you can. If the recipient does not like the gift, he or she will really appreciate the opportunity to return or exchange it for something they like.
Avoid buying perfumes and cosmetics for people whose taste you don’t know. Most people are very picky about the personal care brands, fragrances and colors. Those items are embarrassing to return since many stores don’t accept them back or frown upon the return of "personal care" items.
Avoid giving bulky items for the home such as paintings or furniture. It puts the recipient in a really bad position if they don’t like your gift. If you visit this person’s home, they will face the dilemma of either having to tell you that they got rid of your gift, or having to put the unwanted item on display at their home.
Indulgence items make great gifts. Some people feel guilty buying things that are "nice to have", but not absolutely necessary. By giving that item as a gift, you will allow such person to enjoy it without the guilt.
Don’t go overboard in trying to find the most perfect gift – be reasonable. If you try way too hard, it creates resentment and extreme disappointment if the recipient’s reaction is not what you have hoped. Keep it simple.
Presentation and packaging are very important (yes, people do judge the book by its cover). To create a good impression, gift-wrap the gift and include a beautiful card.
How you give is as important as what you give. Present the gift with an easy-going attitude - simply smile and say "This is for you". And please don’t bug the person about whether they liked your gift or not! Give gracefully, and feel secure about your gift. People will surely appreciate your skillful gift giving.
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