There has been a great deal of buzz about blogs in the past few years. If you haven’t yet jumped on the bandwagon, I will do everything I can to convince you that it may help you succeed in business. Just like anything else, blogs only work with a real commitment. Blogs do require work. You get as much out of your blog as you put into it.

The right blog can make or break your business. It can help you succeed online in many ways. Most importantly, it will bring you closer to your customers. When you communicate through your blog, you are building a relationship. As your customers become more familiar with your business the more likely they will do business with you. If you play your cards right, your blog can do the selling for you.

The power of a business blog compared to traditional advertising mediums is that you are talking to your customers as opposed to talking about your product. Your customers are not interested the greatness of your product until they can trust you. They couldn’t care less about marketing hype. A clever tag line will only go so far when you are just another business. Your blog can differentiate your business from your competitors. Your customers want you to talk to them. More importantly, they want to interact with you. When there is interaction between your business and your customers you both benefit. Your customers gain better understanding of your business, your products or services, and your mission. Your business benefits because your customers will provide you with a constant flow if feedback that will enable continuous improvements.

At the time of writing this article, it is reported that there are over 71 million blogs in the world. Don’t let the huge number fool you. Most blogs are insignificant projects that never trigger an ounce of interest from anyone except for the blogger that owns the blog. Most bloggers lose interest in their own blogs before anyone else would get excited about them. If you are not passionate about your blog, you are wasting your time. Without your devotion your business blog will suffer an early death.