Blog (Web Log) is actually intended for people who want to create a diary on the internet. Without having to know any programming or HTML code you can simply log on, give your thoughts or opinions and publish your posts.

In the past few years blog has started to be utilized more than that. Many people have treated their blogs just like normal websites. Adding extra pages, uploading photos, changing templates are just several things many people have done to their blogs. Marketers even utilize blogs to attract more customers.

There are many advantages of using blog program to build your website. You can deliver the contents to people who want to read it with RSS because everytime you add new content to your blog the RSS Feed gets updated automatically. In addition you can submit your blog to many blog directories and search engines.

In addition, if you use WordPress for blogging, you can take advantage of its "post by email" feature and an autoresponder to publish your contents automatically. It is very useful especially if you want to setup several posts in advance and publish them later. In case you have difficulties to do it you may consider to hire someone to set it up for you.

But not like a normal website, a blog should be updated regularly. If you have time restraints or often have difficulties in finding ideas what to write you could lose frequent visitors. The good news is you can use private label contents to overcome the problem. Just pick ones that fit your needs, make them unique by adding your own experience and publish them.

There is a marketer who created a private label product based on the contents of his own blog. He named the product "Matt's Year of Content". You can copy the way how he shares his experience and knowledge in doing business on the internet with blog. Combined with other private label contents, your writing task could become a lot easier.

The real contents on your blog is very important. Even if the purpose of your blog is only for promoting your business you should add real contents into it since most directories will not accept blogs that only contain advertisements. That means your posts should not only contain, for example, updated products from Amazon.

So, by using WordPress and contents with private label rights you could improve your web presence in easy way. Use them to build a content-rich site by giving away advice or news about your industry.