But this grim picture is changing, thanks to the Children's Safe Drinking Water program and water purification technology by P¯UR. The program is taking a fresh approach to the global problem of contaminated drinking water and is helping prevent water-related diseases and death in children. The Children's Safe Drinking Water program, initiated by Procter & Gamble (P&G), includes emergency relief work related to natural disasters, education of local communities about the importance of clean drinking water, and the establishment of not-for-profit markets to distribute P¯UR water-cleaning technology to those in need.
Transforming Contaminated Water Into Clean Water
"This simple, cost-efficient sachet is as small as a tea bag but it makes a big difference," says Dr. Greg Allgood, the director of the Children's Safe Drinking Water program. "The contents of the P¯UR sachet are emptied into 10 liters of contaminated water, and following simple directions, contaminated water is clear and clean within 30 minutes."
Studies show that P¯UR sachets reduce diarrhea, a common illness and cause of death in children, up to 50 percent. To date, the Children's Safe Drinking Water program has distributed enough P¯UR sachets to provide 500 million liters of clean, purified drinking water to children around the world.
How You Can Help
Procter & Gamble and P¯UR support the Children's Safe Drinking Water program. When you purchase a P¯UR pitcher or faucet-mount water filtration system at your local retailer, a percentage of that purchase will go towards the Children's Safe Drinking Water program efforts in Kenya.
These donations go a long way to help children and expand the program. By choosing a P¯UR Water Filtration System or replacement filter to provide clean, great-tasting water for your family, you are also playing a vital role in providing clean drinking water to families and children in developing countries such as Kenya.
