Some tanning salons only offer a walk in service but that end up being a huge mistake or disaster. You have to keep in mind that most customers going to salons will be on their way to work, on their lunch hour, or have to get children picked up from school by a specific time. They want to make an appointment with you and know there will space or a booth readily available when they show up. Time is precious to most of us and you will need to respect that in order to have a successful tanning salon business .That is the main reason why most people use salons.
Since this is a type of business that is going to have a huge customer base during summer times and then be quieter later on, you need to pay close attention to your finances. If you spend all of the profits you make in the summer, how will you pay rent and the equipment when winter rolls around? You also need to consider the cost of the equipment for a tanning salon. The electricity you use for it will definitely be expensive as well as lotions, bulbs and other consumables.
Be very careful when selecting the equipment for your tanning salon. It needs to be safe and in good working condition. You need to do research on the brands and models you are looking at before you decide to buy. New tanning equipment and beds is costly but you may be able to get a good deal on discontinued models. Just make sure they haven't been discontinued due to poor reviews. If you look at used tanning equipment you need to carefully inspect it before you commit to buying it or else you will end up paying for something you are not going to use.
You definitely want to become an expert in the areas of indoor tanning. Make sure you are able to correctly supply any information that customers have. They may want to know about the risks of skin cancer or how long they should tan to make sure that their skin will remain healthy. They would most likely want to purchase tanning products that is going to get them fast results. Make sure you carry a full line of them so you have what different customers will need and want to get the most from their tanning experience.
People are often loyal to their tanning facility, so you may have to work hard to get customers pouring in to your business or advertise more aggressively. Offer them something for free and they will show up to have a look. This can be a free tanning session, entry into a drawing for a great prize, or a free tanning product with a three month paid membership etc. Word of mouth is going to be vital to the success of your tanning salon. Make sure current customers have good things to say about it and the way you treat your customers. Think of fabulous incentives to motivate them to tell others about it as well.
Quality customer service is an essential part of operating a tanning salon. Your customers want to feel important when they arrive and even better after they left. Make sure they are greeted with a smile and that their tanning room is clean and ready for them to use. You can also offer them some great items to make sure they are comfortable. A tanning bed pillow is a nice thought. You can also provide towels, and deodorants for them to clean up and return to their day.
There are many things you must consider if you want to have an excellent tanning salon. You will be doing yourself a favour if you open early in the morning and stay open late into the evening, at least during peak tanning season. You should be receptive to the needs of your customers and always be open for new ideas. If they bring something to your attention do you very best to solve the situation. Don't be afraid to try new things and to have fun with your tanning salon business and remember that quality service is the most important thing.
