How Online Dating Services Make It Easy To Date and Hookup?

Online dating services have been around for almost as long as the internet has. Just as people find ingenious ways to use new tools, the internet became synonymous with shrinking perceived distance between people and enabling easier global communication. Unsurprisingly, this quickly led to online dating services and people making romantic connections online. However, as these services were introduced, some people used the anonymity offered by the internet to exploit the possibilities of online dating. One possibility that seemed to benefit internet users was the casual hookup. Date hookups often imply encounters that don't have serious commitments attached to them. What is it that makes online dating suitable for casual date hookups? What element of this medium allows people to connect for serious, marriage-destined relationships as well as casual, sex only encounters?
The first, and most obvious reason, is the aforementioned anonymity offered by the internet. Without having to meet people in person, those interested in finding date hookups only can reduce their search to internet sites. Many people are also relatively veiled about their casual sexual encounters, and are able to feel more anonymous in places where they are less likely to be seen by friends and family.
The ease of meeting people for specific purposes also makes finding partners for hookups and dates relatively easy. Certain services are created to facilitate these types of meetings in particular, which brings people looking for the same types of relationship into one area, rather than having to find and meet similar people in 'real', offline life. Likewise, the format of many online dating services, that outline the relationship desires of each person, makes it just as easy to find people looking for long term relationships and marriage. Ultimately, the industry of online dating, and all the services included within it, creates a melting pot of people looking for many different types of relationships. But, by allowing people to find those interested in the same things, the internet can be used as the perfect tool to narrow down the search and make the search for an ideal partner, whether for marriage of a hookup, all the more quick and easy.