As a result of the cruise ship boom, there has been lots of retail development along the main waterfront road of Avenida Rafael Melgar in the island's only town of San Miguel de Cozumel. There are countless jewelry and t-shirt shops most with staff standing in the entrances enticing visitors to enter their stores. Both silver and liquor can be good bargains here. There are also some nice Mexican crafts shops too. The one problem that we found was that after about 4 jewelry shops, they all started to look the same. It was almost a retail overload. For those who came for a wilder time, there are some bars such as Carlos 'n' Charlie. The town's main outdoor square, Plaza del Sol, is just opposite the main ferry dock to the mainland. There are usually street vendors and artists in the Plaza as well local entertainment during some evenings. The artists do some amazing artwork with spray paints and their prices are very reasonable. San Miguel's main tourist area can be very busy during the day when the cruise ship passengers are in town but since most ships depart at dinnertime, the evenings are actually very quiet. The only tourists left at night tend to be the scuba divers staying in Cozumel.
Most of the hotels and resorts are south of San Miguel and are not within walking distance. However, there are numerous white taxicabs that are readily available. The larger and more luxurious resorts tend to be even further south of town along the southwestern shores. This is actually not surprising since most of the best scuba diving sites are southwest of the island. An easy way to see the 33 mile (53 km) by 9 mile (14 km) island is by renting a scooter or a 4x4. I once rented a scooter and zigzagged along most of San Miguel's streets to see the neighborhoods. Then I went on the main road leaving town and went south. After passing by the larger resorts and going around the southern tip of the island, I found the beaches along the southeastern shores. The shores near San Miguel along the crowded west coast are not known for beaches but the southeast part here have some really spectacular ones. Even better is that there is very little traffic here so the beaches are pretty quiet. Sometimes people can park their scooters and enjoy a beach all for themselves. There are a few stops with refreshments and more souvenirs at prices even better than in San Miguel. After traveling north again, there is a road about halfway up the island that goes across and takes you back to San Miguel entering the town's east side. My scooter tour of the island took just over 2 hours and cost $25 US for the rental. Cozumel has several ancient Mayan ruins but they are not nearly as large or spectacular as the ones on the mainland. After seeing some photos of them in advance of my trip, I didn't even bother to see the ruins.
Cozumel is a nice port of call for cruise ships as there are many shopping opportunities. Passengers who scuba dive or snorkel can easily book directly with the many dive shops in San Miguel without going through their cruise ships which will cost much more. For cruise ship tourists who do not intend to do any water sports and have some time after shopping, it is highly recommended to rent a scooter or 4x4 to tour the island. This is also a nice way to spend the last day of a scuba dive vacation in Cozumel.
