It's Affordable
Buying an Android device is unlikely to devastate your bank account, and for that affordability it remains an attractive option to many. With varieties of devices, designs and specs, Android devices really have something to suit every budget range and offers a true and enjoyable smartphone experience. Android's affordability is what has driven and continues to drive its worldwide dominance.
It Allows Customization
Another strong feature of Android devices is the fact that it allows customization. Unlike most Apple devices, Android devices let you choose any level of customization you want and this flexibility is what really appeals to most smartphone users. This is because many smartphone users generally tend to want to explore the limits of their devices, and they typically like having the ability to freely customize and play around with features and design of their phones.
It Allows For Multi-Tasking
Some might argue that iOS devices also allow multi-tasking, but what they cannot deny is that the level of multi-tasking that iOS devices support, does not come anywhere near the level of multi-tasking some Android phones offer. Samsung phones are a good examples of Android phones that have great multi-tasking features. This is one area that Apple is more or less playing catch-up to Android devices.
Its Seamless Integration With Google's Services
Android devices integrate seamlessly with Google's varieties of services, and this works just great because Google is largely considered the 'king of the web'. Apple and iOS doesn't seem to be able to keep up in this area, and have had to yield to accommodating more Google services on their platform. Unfortunately, the seamless integration enjoyed between Android devices and Google services, is not replicated in the integration of iOS and Google services.
There are Widgets!
With widgets you can 'see all the information you need at a glance' without having to open an app. Widgets are a major advantage Android devices have over iOS devices, mainly because even with Apple's recent launch of widgets on their iOS devices, it still remains very limited on iOS compared to the widgets of Android devices that are more unbounded and offer more varieties.
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