Hashtags are very important because it makes it easier to find information about a particular theme, campaign or content. It can also be used to get the attention of your audience especially if it is catchy.

Keep it as short as possible
This is very difficult but you don't need a lengthy hashtag for your campaign. A very good idea is to use the same amount of characters for your Twitter handle which is 9 for your hashtag. If you can't do this, just ensure it is not too long.

Ensure that it's unique
Using a hashtag someone else has used will only make it hard for you to sort the information related to your campaign. So, do a bit of research to confirm if it has been used or not.

Make your hashtag relevant
If your social media campaign is focused on football, you don't select a hashtag that is completely dissimilar. There must be a correlation. The hashtag should be able to showcase your brand.

Make it conversational
It's good to make your hashtag conversational. Doing this will make it easier for the hashtag to fit into any sentences or engagements.

Use limited numbers of hashtags
For any social media campaign, you should use a limited number of hashtags. Two or three is enough. When it gets to five or six, it will minimise the chances of your campaign of going viral.