A blog is a frequent, online publication of comments, web links, and news. It is an online Enzine of sorts. People maintained blogs long before the term was coined, but the trend gained momentum with automated published systems, most notably is blogger.com. Thousands of people use services such as Blogger alone.
So start your blog now and be ahead of the crowd for a change. A secret I'll share with you here before going any further is after you set up your blog goto
FeedBurner and follow the instructions to burn your feed. Then publicize your feed by inserting the msn and yahoo chicklets to your blog.
I know it sounds complicated but if you can follow simple instructions and cut and paste it should only take a few minutes. Caution you must be familiar with HTML so as not to make mistakes. If you're not sure ask a friend or if you don't know anyone I'll be glad to assist. This info is for you if you're familiar with the web - if you're a newbie it'll take a bit longer to implement
Once the chicklets are installed onto your blog, login to them using your yahoo and msn id's and add them to your my msn and my yahoo templates. From then on when you make an entry to your blog it'll automatically log itself onto msn and yahoo and broadcast itself to the web in addition to your rss feeds. Once this is done goto
PingOMatic and ping your blog to be indexed within days; not weeks or months.

Here are the reasons you should not ignore Blog advertising:
Remember when all search engines were free, and simply submitting your web sites got you listed quickly? Gone.
Then it was FFA pages, they brought in a ton of free traffic, built links to your site, and added to your mailing list like crazy. Tried one lately? Safelists were an online goldmine for a while... until bottom less email accounts were introduced.
Website sumbmissions now can take anywhere from 2 to 8 weeks to be indexed. While blogs and rss feeds can be indexed anywhere from 2-8 days which is better for you??
So once again I implore you to be one of the first in line and not be last again. This is the new trend just beginning to breakthrough. A few years or months from now you'll be able to sit back and smile as you watch the rest of the net stampeding to catch up.