Brand identity is the most important way of showcasing your company or business to the world. No matter the name you give to your company, the brand identity of the business is the one that will resonate with people the most. Brand identity has a lot to say about your business or company that is why they are very paramount. Check most multinational companies like Cocacola, Nike, Adidas, and Puma for example their logos has a lot to say about them and virtually everybody in the world could recognize them without having to see the companies name. In a nutshell, brand identity is the most important aspect of any company.
Here are the most expensive logos ever, however, do not be stunned by their whopping cost.
Symantec Brand — $1,280,000,000
Symantec Corporation is a software company company in America. The company provides security to protect small, medium, and enterprise businesses from advanced threats, malware, and other cyber fraud.
Reports shows that Symantec paid a whopping sum of $1,280,000,000 to land the Logo and Branding they are currently sporting!
However, most people see it as outrageous but when you make a real depth research about it you would be convinced why they had to go that far to acquire it.
British Petroleum Logo & Marketing — $210,000,000
This logo was bought over in the year 2000 with a huge amount of $210,000,000 making it the second most expensive logo ever.
Accenture plc is a multinational professional services company that provides services in strategy, consulting, digital, technology and operations. Accenture paid as much as $100,000,000 for their logo.
Posten Norge Rebrand — $55,000,000
Norge or The Norwegian Post is the name of the Norwegian postal
service. The company, owned by the Norwegian Ministry of Transport and
Communications has a monopoly on distribution of letters weighing less
than 50g throughout the country. They spent nothing less than $55,000,000 in acquiring that logo.
Australian and New Zealand Banking Group, which is a joint venture company, paid $15,000,000 for their logo design.
BBC Logo Redesign — $1,800,000
all are familiar with this logo. We may say what so special about
alphabets been locked inside a black background, However it looks pretty
much simple to design but the amount is mouth watering. A $1,800,000
was paid by BBC to purchase this logo.
Pepsi’s current logo has no much difference from the old one, but however the had to spend a huge sum of $1,000,000 for it - the reason still not understood.
London 2012 Olympics Logo — $625,000
Olympics are always a big deal, it is a very expensive event to host because there are hundreds of sport activities going on during the event. and also there are millions of dollars to be made as well by participating countries as well as the host country. The London 2012 Olympics logo, cost $625,000, making it the most expensive Olympics logo of all time.
City of Melbourne Logo Design — $625,000
The logo was introduced in 2009. And is bought over at $625,000, pretty amazing.
Belfast Logo Design — $280,000
Belfast is Northern Ireland’s capital. It was the birthplace of the famous Titanic, which struck an iceberg and sunk in the year 1912. However, the city have their own logo which they bought around $280,000.